For Bizz Owners 4/28/2025
Relative Superiority: Six Advantages Small Businesses Have Over Big Competitors
by Chris Harris at Forbes.com
For Commercial Real Estate 5/20/2025
Senior Living Occupancy Growth Outperforms Other Real Estate Sectors for First Time in Years
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For Business & Regulations 4/23/2025
Consumer Laws That Apply to Business Purpose Loans
Some interesting perspectives on mortgage loans for people acquiring properties and businesses.
By Melissa C. Martorella, Esq. Nema Daghbandan, Esq.
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For Tech in Business 5/5/2025
Small businesses say AI hasn’t lived up to the hype
Short article, but some interesting stats and perspectives from a reliable source.
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For Online Marketing 5/12/2025
Digital marketing used to be about clicks, but the rise of ChatGPT means it’s ‘now all about winning the mentions’
By Stuart Dyos at msn.com
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Business Development Quick Tips (Below)
Strategic Marketing & BD Tip 5/19/2025
(Cursor down to read all 5 business topics)
A critical component of growth planning for a business is the level of reality in their sales goals. Owners too often build their forecasts on calculating X number of products sold Y number of times should generate Z totals. While that is an over-simplification, it explains the point. What is lost is the realistic costs, effort, and time to make those X number at Y prices actually happen. That oversight is where cash flow problems usually originate. Think about it. ©Viscon Services
Management & Leadership Tip 5/20/2025
Managing employees can be a coin toss. There are no guarantees or perfect predictabilities. The best recommendation is to gain assessments of the employees’ drivers. Drivers are innate traits that motivate them. Everyone has different blends of drivers. Do their drivers make them perform better working alone or in a group? How competitive are they? Are they confident in themselves? Do they need consistency or frequent changes? These and many more are critical to get some sort of predictability. There are many online assessments to help you learn them. Think about it. ©Viscon Services
Recruiting and Hiring Tip 5/22/2025
The most important issue to learn about when interviewing potential employees is learning their thinking styles. As simple as it sounds, interviews tend to go in completely different directions. Topics usually stay focused only on achievements, job histories, and skills. When that happens, employers are missing the most important parts…the thinking exercised by the candidates that made all their decisions. That same thought process will be in play when they make decisions when working for you. Think about it. ©Viscon Services
Customer Relationship Management (CRM) Tip 5/22/2025
A critical component for effective CRM is knowledge. Knowledge is a combination of critical thinking mixed with data (customer & market information). The critical thinking refers to customer insight, the sort that anticipates customers and looking at issues from their perspectives. The data is the organized information you capture and review regularly about customers. With that combination of strengths, you can significantly improve your customer retention and growth results. Think about it. ©Viscon Services
Sales & Selling Tip 8/8/2025
An effective step in sales is actually at the beginning. It is learning where the customer is on their learning curve about your product or service. What do they know? How much do they understand? It needs to be done carefully so as not to embarrass or insult the customer. But if it is done in a positive way and tone to make customers want to share what they don’t know, that can greatly help your sales results. Think about it. ©Viscon Services
Companies to Know & Check Out
